The Startup
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The Startup

What it Takes to Launch a Successful Online Fashion Store: Tips From the Experts

Tips from experts and Markeaze

Sustainability, Community, and Smart Approach

“Any new company going to the market should start by building its community based on long term sustainable relationships, not just with their consumers, but with their suppliers.”

The lack of regular face-to-face human interactions should be replaced with even better online communication and mutual respect.

Success also comes to those who use the smart approach. You don’t have to source your textile abroad because it seems cheaper or everyone else is doing so.

Strategic Thinking and Feeling the Demand

Neel likes to compare high-end fashion and mass production with theater and movie genres. With couture, like with theater, you have to be good at what you do as you cannot edit anything later.

But good things happen when you’re generous — people tend to trust you more and as a result, you gain more loyal customers and clients.

Guardex is a great example of three ideas: to launch a successful business you need to be able to adapt to the market, come up with a distinctive feature that will capture people’s attention, and dedicate yourself to it.

The Bottom Line

Struggling with handling customer service requests? Want to make your approach more personal and equip your team with an AI-powered solution? Hire a virtual sales and support assistant by Markeaze and start growing your online brand.



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