Abandoned Cart Mystery: Why Customers Leave and How to Win Them Back

According to Statista, on average, only 12% of the customers make it through the checkout. The number varies depending on the category and, in the worst-case scenario, can go up to a 96% abandonment rate.

A Few Insights

Your job as an etailer is to be honest, provide the best service possible, analyze data, and remind your customers about the goodies they’ve left behind.

The good news is that revenue can be recovered

But first, you need to make sure that you’ve done your part to keep the customer happy.

Top 7 Reasons Why Customers Abandon Their Carts

  1. They are not ready to buy
  2. You’ve misled them
  3. Your website is not up to standard
  4. Complicated ordering and checkout process
  5. Poor support
  6. Delivery takes too long
  7. Payment issues

They Are Not Ready

You’ve Misled Them

Your Website is Not Up to Standard

Complicated Ordering and Checkout Process

Poor Support

Good customer service is your trump card

Delivery Takes Too Long

Payment Issues

What Else You Can Do to Win Them Back

Abandoned cart emails have the power to win back at least 10% of your customers
  • Choose the timing right
  • Be short, informative, and try the creative approach
  • Attach good-looking pictures of the goods
  • Make it easy to finalize the purchase
  • Use little tricks: discounts and a sense of urgency

Choose the timing right

Be short, informative, and try the creative approach

Attach good-looking pictures of the goods

Whatever you do, make sure to attach a picture of the product — even a brief glance at the image will take your customer back to the state when they’ve been considering a purchase.

Make it easy to finalize the purchase

Use Little Tricks: Discounts and Sense of Urgency

Create a sense of urgency or take them by surprise

Conclusion

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